Artist Representation
In today’s world, being an artist isn’t just about making art—it’s about being seen. This digital age demands visibility, and that means artists often have to become content creators, too. Social media, videos, process reels, behind-the-scenes glimpses, storytelling—it’s all part of the modern artistic identity. The mystique of the starving artist in a secluded studio, waiting for their work to be discovered, has been replaced by algorithms that reward constant output. It's no longer just about mastery of craft but also about engagement, relatability, and branding.
Some artists thrive in this space, weaving their art into the digital world naturally, while others may feel it dilutes the purity of their work. In an era where attention is considered currency, even the most reclusive artist risks obscurity without some form of online presence. It’s a paradox—art is a deeply personal act and yet it now requires a public stage for survival.
How do you feel about this shift? Is it a necessary evolution or an exhausting distraction?
It’s All a Ruse represents the culmination of nearly two decades of my passion for art (I’m an avid collector) and an expertise in studio management and creative direction. Originally founded in Philadelphia under a different name in 2008 with a core approach in photography, and thriving in Denver since 2019, I have supported all types of artists, creatives, artisans, and visionaries across the creative spectrum. It has all led up to this point.
I believe that art is more than content. It is expression, rebellion, and truth in a world that prioritizes visibility over vision. In an era where artists are expected to be marketing agents, influencers, and entrepreneurs, I desire to stand as a refuge by amplifying unique voices without compromising artistic integrity. I am here to help navigate the digital noise, ensuring that your creativity is seen, heard, valued, and rewarded.
If everything I wrote above resonates with you, and you’re an artist who would like representation, please email me at info@itsallaruse.com to get started.
— Michael Ash Smith
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